Comments on: Socialism, Capitalism, Capitalocialism http://johntmarohn.com/blog/cultural-values/mild-ravings-of-a-capitalocialist/ Tue, 08 May 2012 02:42:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kevin Urie http://johntmarohn.com/blog/cultural-values/mild-ravings-of-a-capitalocialist/comment-page-1/#comment-714 Kevin Urie Wed, 10 Mar 2010 17:34:37 +0000 http://johntmarohn.com/blog/?p=135#comment-714 Good post, but I think you are a little off base. Socialist VS Capitalist thing does not apply here. Giving books for free is not a socialist or capitalist thing. Good post, but I think you are a little off base. Socialist analogy does not apply here. Giving books for free is not a socialist or capitalist thing. It is your brand position. You are giving away the books to give your brand equity and expose it to more people Your value is not the books you produce, it is the knowledge and understanding you own. This is something that no matter how good the book is, cannot fully be transferred via the written word. By giving the book away, more people will have access to your thoughts, (just like a blog), they will have a better understanding of how you think, and you will develop more trust with them. What you decide to do with this equity is up to you. You can make more money by selling other books, consulting, or doing something else to capitalize on it. It really is just a marketing move, not an ideology move. If you were to say I am going to sell my books, but then give that money to someone else to determine how to use it, that would be a socialist thing. If you were to give your books away and then say someone else should take care of me, that would be a Communist thing. Kevin Good post, but I think you are a little off base.

Socialist VS Capitalist thing does not apply here. Giving books for free is not a socialist or capitalist thing.
Good post, but I think you are a little off base.

Socialist analogy does not apply here. Giving books for free is not a socialist or capitalist thing.

It is your brand position. You are giving away the books to give your brand equity and expose it to more people

Your value is not the books you produce, it is the knowledge and understanding you own. This is something that no matter how good the book is, cannot fully be transferred via the written word.

By giving the book away, more people will have access to your thoughts, (just like a blog), they will have a better understanding of how you think, and you will develop more trust with them.

What you decide to do with this equity is up to you. You can make more money by selling other books, consulting, or doing something else to capitalize on it.

It really is just a marketing move, not an ideology move.

If you were to say I am going to sell my books, but then give that money to someone else to determine how to use it, that would be a socialist thing. If you were to give your books away and then say someone else should take care of me, that would be a Communist thing.

Kevin

]]>