You don’t have to be a rocket scientist to figure out that Americans love instant solutions. Chris Prentiss, in a television ad promoting his book, The Alcoholism and Addiction Cure, does not claim outright that a cure for alcoholism can be acquired immediately. But there is no doubt that he views recovery as much less than a life-time endeavor. And there is little doubt that he views recovery within some kind of time-frame in which all the recovery/cure process will take place.
For all intents and purposes, once the cure process begins and the client surrenders to Prentiss’s approach, there will come a time when the addiction will be in complete remission (make no mistake about Prentiss’s model here; his time-frame for a cure is quite finite).
Prentiss’s how-to-reach-the-finish line approach is very similar to the world of television ads about instantaneous cures from headaches to menstrual cramps. The entire subtext of these pharmaceutical ads is all about the finishing line, the immediate conquest. Continue reading